Emotional engineering can reliably guide the design of a product according to the perceptions, satisfaction and consumer needs by ensuring the success of the product. This methodology can help to strengthen the brand image of a corporation and is set to become a very important key to future business success.

D-facto facilitates the integration of aspects of emotional and accessible design into the products and services of European SMEs. This is realized by providing the engineers designers and R&D staff, i.e. those involved in the processes of conceptualization and design of products and services, with the competences and skills to integrate emotional and/or accessible design principles into these products and services. D-facto will provide them with a self-learning platform, which will integrate learning contents in the field of emotional and accessible design and will provide access to tools, case studies and relevant complementary information.

The project is based upon the transfer of the results of several innovative projects and materials of the members of the consortium. These materials, experiences and results will form the basis for transfer and will be adapted and/or integrated into the learning platform. On the basis of a needs analysis the contents of the learning system as well as the technical requisites will be defined, and materials adapted. In the case specific gaps are identified with respect to the existing materials new complementary materials will be developed. The system will be tested with representatives of the target public so as to validate the results.


Aims and goals

D-facto is addressing the need to incorporate professional firms with expertise in the field of emotional and accessible design, as these skills are increasingly in demand in the labour market. These provide all professionals involved in the process of conception and design of a new product or service, ie. designers, engineers and staff from the departments of R & D skills to design a product or service from the terms of emotional response and accessibility needs of the consumer or end user.

Methodological approach

The project combines different methodologies to collect information, materials and data.

  1. Data-mining: gathering, selecting and treating information to transform it into knowledge.
  2. Questionnaires or standardized forms as they are quantifiable.
  3. In-depth interviewing with key actors to obtain contextualized information that allows a correct interpretation of quantifiable data.

In this way, the methodological approach on which D-facto is based combines self-checking and self-evaluation templates at several levels in a self-learning system on a technological platform, allowing users to chose different materials depending on their evaluations and needs. For example, templates for collecting personnel information, sets of "standard" questions in an executive coaching interview, use of different (cognitive or systemic) assistance techniques or the use of efficiency and efficacy templates in people management.

Once the system is developed, it will be evaluated and validated by representatives of the target public, developing a validation and evaluation methodology and fieldwork in order to obtain the results of the evaluation. These results will indicate the improvements that must be made to the self-learning system, both in its technological components and in its contents. These improvements will be implemented in the system in order to fully adapt it to the needs of the target public.

The appraisal will be carried out from the beginning, while simultaneously designing awareness and diffusion tools to present to recipients and potential users the opportunities and advantages, both professional and personal that can be offered by the products and results of D-facto Activities will be carried out to raise awareness about the advantages of using executive coaching to improve people management, as well as activities to highlight results in which the D-facto system is the key component.